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How to Launch Your Startup?

“Ideas are cheap, Execution is everything” is a statement most of us have come across. 

Everyone has several ideas for businesses. Many of those ideas are great but out of many startup ideas very few of them are usable or sustainable business ideas. Combine all of that with the fact that having a great idea for a business and then starting a business are two completely different parallels, and you get a sense of the world of an entrepreneur.

 

Not everyone has what it takes to be an entrepreneur, however, chances are if you hate working for someone else, it is the life for you. However, even to the most seasoned entrepreneurs starting a business either was an intimidating undertaking or still is. It takes hard work, dedication and even failure, however, this guide will attempt to point you in the right direction of thought, action and understanding to cultivate a mindset that will help your startup succeed. 

Pakistan has a long-standing entrepreneurial space and we have seen some of the biggest businesses come forth through small independent efforts. However, the space is complicated, and the notion of a startup can be intimidating. This guide will help provide you a blueprint on how to move forward with your idea.

 

1. Have a Plan Ready

“A goal without a plan is just a wish”

The uncertain world of startups is surprisingly structured when it comes to initially becoming a part of it. Startup ideas often begin in the moment, but they need to be followed by research and forethought. Having a legitimate business plan not only allows you to make goals, a timeline and lays out what you want to do with your business and how you plan to do it as well. A typical outline will run through the first 2 to 6 years of your business and help guide your decisions. Usually a business plan should include, a rough financial mockup, supply chain outline, vision of the company, ownership shares and other initial details.

 

2. Try it First 

The sign of a good entrepreneur is that they usually have a good network or at least a good social circle in fact, Microsoft’s first client was IBM, a deal that was brokered by Mary Gates, Bill Gates’ mother. Before putting time, money, and effort into a business it is worth knowing whether it will even generate interest. Start by asking close friends, colleagues, family members and others about the concept or discuss it with someone in the same industry as your business. Initial informal surveys and conversations can help understand how viable of a business this is going to be.

 

3. Keep the Right Company

Ever heard the expression stay with losers be a loser, stay with billionaires become a billionaire. Everyone needs help when they begin their startup and there are a lot of people that get overlooked when entrepreneurs are commencing their business. It depends on the size and scope of the business how many people you require but generally just having people around you who support your idea, encourage you and help grow it can often be the difference between a successful business and a failure. This company can sometimes be instrumental to your success as well so it is important to keep people around you either inspire you or can open doors for you. The road to success for an entrepreneur is often a long and arduous one, but an old Turkish proverb says, “No road is long with good company” and that embodies the importance of keeping good company. 

 

4. Connect it to an online and offline presence

Everyone connects a business to a presence, a symbol or something tangible. Once your business has started to grow there needs to be a point where people can go and connect to your business. This can be anything from an Instagram page to a website or even a physical storefront. While most startups work wholly online now to cut out the cost of a physical storefront look at your business and make the judgement of the presence to yourself. In Pakistan Facebook and Instagram are the most important places to have a presence for your business as over 91% of individuals use the sites to some degree. 

 

5. Understand Marketing

Connecting to your audience is one thing but developing in their mind the concept that they need or require your products is what marketing aims to do. Apple, the most valued company in the world differentiates itself on multiple basis but what it sells mainly is the brand and feeling that the Apple brand embodies and the creation of that feeling comes from some of the most innovative marketing in the corporate world. The realm of marketing connected to just advertisements, banner ads, newspaper ads or television commercial but with online presences it has become more complicated. Concepts like search engine optimization, keyword connection and digital marketing are more important since many businesses choose to be wholly online and therefore need to reach their audiences through their mobile devices, laptops etc. Go online and research the ins and outs of marketing, specifics of running search advertisements, establish presences on major social media platforms and determine how much time, effort and budget you are going to allocate to the marketing of your business. This is an essential part of your business and your plan must aim at the maximization of return on ads you run. 

6. Grow your Customers

Once the above checklist is finished you are on track to grow your business further. Establishing a loyal and dedicated customer base comes down to many factors such as if your product or service is good however, loyalty comes from interacting with customers. Your website, posts and items need to be present on multiple areas of the search engines that are used the most, however, the biggest part of establishing loyalty comes afterwards. The secret is customer service, listen to feedback, complaints, and requests from customers, provide them prompt assistance and establish a good image in the minds of the customer. Even if the product is bad, good customer service can allow them to still maintain a positive image of your brand or product to try it again in the future, by which time any issues or problems need to be fixed so the second experience is far better than the first. 

 

7. Be Ready for setbacks and challenges

On an episode of the ABC series Shark Tank, successful businessman Daymond Garfield John stated that business is “10 percent what you do and 90 percent how you react to what happens to you”. While in some places the world of an entrepreneur is structured there are many places where they are uncertain. Your business is just growing, it is competing with already present businesses and it is likely that there are going to be mistakes, problems, and issues on the road to becoming a big business. A good mindset is one that remains ready for these issues and is always prepared to tackle them head on. Every single trip on the road to success should not be an opportunity to sulk but one to learn from and to make sure that error never occurs again. 


Starting a business is a difficult task and there is going to be a lot of hard work and dedication involved on an extremely difficult road. You might have noticed that there was no mention of things like raising capital, getting investors etc. that is because the importance should always be on the mindset and growth of the business. While the capital can help, investors will often come to you if you focus enough on the growth and wellbeing of your business. However, it is important to remember that an entrepreneur is a person who learns from everything, backs down from no challenges and always moves forward. Look at everything as a challenge and try to overcome it and success will eventually come towards you.

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